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Switch Ads Review & Analysis – Don’t compromise AdSense for this!


I am constantly looking for ways to ensure optimizing the earnings of my blog , and hence i am unafraid of trying new Ads networks/ Ads positions . Recently, a CPM Ad-network – Switch Ads invited me to try their Ad network , and after trying them for about 2 months, here’s my detailed review and analysis of the same –

Switch Ads Review

Recommended – No!

Detailed Review and Analysis –

First of all, the Switch Ads executive contacted me to place ads on my site, hence the application review and approval took almost no time, and i was able to run Switch Ads on TechApple in no time!. The Switch Ads marketing executives are very clever, they will show you that the Switch Ads will run simultaneously (rather alternatively) and will serve ads only when Switch Ads are able to beat the existing CPM/RPM set in the dashboard! but that itself is the main catch Let me explain –

Switch Ads will only serve Ads for High-Quality traffic / or the traffic which has greater CPC , thus what Switch Ads will do is deprive you of the High Costs clicks and revenue and replace it with its lower quality CPM Ads . Thus, depriving you of the Higher Quality clicks as well as the also the extra revenue which you would have normally earned with those clicks ! :(  Also, Google AdSense too pays the money for Ads Impressions coming from higher quality traffic, so the offerings offered by Switch Ads are not unique either :( . I had applied Switch Ads on a Widget at TechApple and here are the earnings comparisons –

Adsense earnings reduction – SwitchAds enabled

Thus, as you can see my earlier earnings were quite high before applying Switch Ads, running Switch Ads not only did cost me direct 20$ reduction in revenue in Adsense but also the earnings of the Switch Ads for the same period were mere 5$ .

AdSense earnings increased – Switch Ads disabled

To support my observations, i removed Switch Ads and again saw the increase in my AdSense revenue as shown –

Thus, its not at all a good deal from the experiences I had – Afterall its not at all worthy replacing 20$ for 5$ isn’t it ?



  1. Narender Singh December 6, 2014

    They’ve been contacting me from months, but I never placed their ads for the same reason. They take the base rate as the average CPM from Adsense which includes the high quality clicks as well as the low quality ones. So if the high quality ones are sucked up by SwitchAds returning the average CPM, it is a clear loss as the lower quality that is left with Adsense will fetch next to nothing.

    BTW, thanks for this article. Makes me more determined to not to try them out 🙂

    1. Chaitanya December 6, 2014

      Yes, its not worthy to try them out 🙁 so the search for google adsense alternative continues…

  2. Dev January 13, 2015

    Hey do link ads (adsense) working for you ?

    1. Chaitanya January 13, 2015

      Hello Dev, i guess you meant “link units” and yes they working for me.

      1. Dev January 14, 2015

        Thank you chaitanya.

  3. Stalker_1979 February 23, 2015

    Hey, thanks for the review. I have been frequently contacted by SwitchAds, but now it seems I won’t be using their ads!

  4. TechDude March 13, 2015

    check out adosia… they’ve got a pretty cool approach to increasing revenues

  5. Renggo Starr April 29, 2015

    Hi, thanks for the article. SwitchAds contacted me yesterday. And now, I know what I have to do. 🙂

  6. Kimmy June 26, 2015

    I was contacted by the same team and I never really replied to them. I would prefer Google than Switch Ads. Thank goodness for this article.

  7. Olakunle July 3, 2015

    thanks for the review. I’ve been contacted too. with this review, they seem not to be helping publishers at all but rip them off.

  8. Sarah August 14, 2015

    Even though I kind of agree with your conclusion when using switchads with adsense I would not disregard altogether. If anyone has other ad networks running alongside there adsense such as SRAX, Media.net, bidvertiser etc etc swapping these out for switchads instead of your adsense ones could increase revenue by quite a lot, well it did for me anyway so is definitely worth giving it a try. The bonus is that if SwitchAds can’t serve an ad that meets your minimum RPM directly it shows the ad code from your other networks instead i.e. media.net or SRAX etc. Plus once you have implemented switchads you can change which other ads are displayed as and when you want.

  9. Raj March 3, 2017

    Adsense is one of the best source to earn. If we want to earn more you must have special themes too. Check here 10 best Adsense friendly themes: http://smilehour.com/best-adsense-friendly-wordpress-themes/


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